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Want to reach more students? Advertise with us. The Herald offers a range of services and oppurtunities for effective growth.
Have questions? Want to advertise in the Herald? Contact us and an ad rep will get in touch immediately.
Display Advertising Rates
| Open | $12.75 per column inch |
| Local | $10.70 per column inch |
| Nonprofit | $9.20 per column inch |
| University of Wisconsin | $7.50 per column inch |
| Student Organization | $7.40 per column inch |
| Agency | $11.00 per column inch |
Discount Options
Bulk Inch Contracts
Customers purchasing over 250 column inches (about two full pages) in a one-year period may benefit from a bulk inch contract. Start saving today by asking your advertising executive to set up a contract.
Contract Rate Examples
| Open Rate | Local Rate | |
| 250 Inches | $12.24 | $10.44 |
| 500 Inches | $12.12 | $10.17 |
| 800 Inches | $11.75 | $9.85 |
| 1000 Inches | $11.48 | $9.63 |
| 2000 Inches | $10.20 | $8.55 |
Prepayment Discount
Save 5 percent when payment received by the space reservation deadline. May be combined with other discounts.
Additional Services
Color Service
Use a one-color or a full-color ad to capture reader attention. Ask our designers to create an ad using color options.
Spot-Color (one color + black): $150
Full-Color: $220
Guaranteed Placement
15 percent of total cost. (Some exceptions exist. Please ask your account executive for details and page recommendations.)
Design and Campaign Services
The Badger Herald creative design department boasts a staff of talented graphic designers. Allow them to update a current ad, create a new ad or even produce an entire advertising campaign. More information is available in the Production Services section.
Contact Us
Have questions? Interested in advertising with the Herald? Call our advertising department at (608) 257-4712 x198 or contact us online.
